User journeys
User journeys help you understand the sequence of pages or product steps people follow. Instead of looking at every page in isolation, use a journey view to explore how one interaction leads to another and where users branch, loop back, or leave.Questions journeys can answer
- What do visitors commonly view after a landing page?
- Which pages tend to appear before signup or purchase?
- Do users take different paths to the same outcome?
- Where do people go after encountering a help or pricing page?
- Does a new navigation structure change the paths people take?
Investigate a journey
1
Choose an entry point or audience
Start with a page, screen, or segment tied to the question. Use a consistent date range and avoid comparing different audiences without accounting for their differences.
2
Read the next steps
Follow the most common transitions and notice less frequent branches that may be important. Keep in mind that common behavior is not always the behavior that creates the most value.
3
Find the point of friction
Look for loops, repeated visits to the same step, exits before a key action, or paths that differ between users who complete a goal and those who do not.
4
5
Inspect sessions for context
Review relevant session replays when you need to understand how a transition occurred or whether the interface may have caused confusion.