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Understand what drives growth

Trfyx brings your website and product analytics into one place, so you can move beyond page views and investigate how visitors discover, experience, and convert on your product. Track acquisition, explore user behavior, measure conversion, connect revenue to the journeys that drive it, and share the metrics that matter with your team.

Get started

Set up your first Trfyx project and start collecting analytics data.

Explore your data

Learn how to navigate your analytics and interpret key metrics.

Understand user behavior

Replay sessions and investigate the steps behind user actions.

Measure conversion

Build funnels to find where visitors drop off along important flows.

A practical path to value

1

Install Trfyx

Add your site to Trfyx and install its tracking snippet using the setup instructions shown in your dashboard. Confirm that events are arriving before you rely on the reports.
2

Define the outcomes that matter

Configure goals around meaningful actions such as sign-ups, trial starts, activation, or purchases. Use names and definitions your team can consistently understand.
3

Investigate behavior

Use user journeys, session replay, and funnels together to understand the paths people take and where friction appears.
4

Connect acquisition to outcomes

Review attribution and revenue data to understand which sources and campaigns contribute to valuable actions.
5

Share the picture

Build and embed dashboards to give teammates a consistent view of the metrics they need.

What you can do with Trfyx

  • Product and website analytics: Understand traffic and engagement across your digital product.
  • Session replay: Inspect recorded sessions to add behavioral context to aggregate metrics.
  • User journeys: Explore the paths visitors take through your site or product.
  • Funnels and goals: Measure conversion through important flows and monitor key actions.
  • Revenue attribution: Connect acquisition context to revenue outcomes where your integrations and tracking support it.
  • Data imports: Bring supported analytics data into Trfyx for broader analysis.
  • Embedded dashboards: Share analytics views with teammates or display them in other parts of your workflow.

Before you begin

You’ll need access to your Trfyx workspace and permission to make the relevant changes to your website or application. Depending on your setup, installing tracking may require access to your site code, tag manager, or deployment workflow.
Important: Reports depend on what you have installed, configured, and sent to Trfyx. Historical data is not guaranteed to appear automatically, and attribution quality depends on consistent tracking and correctly connected sources.

Need help?

Start with the Quickstart. If something does not look right, verify your installation and event collection before interpreting the resulting reports.