Goals and conversions
Goals let you measure the actions that matter to your business or product. Instead of stopping at visits and page views, define outcomes such as a completed signup, a qualified lead, activation, or a purchase, then use those outcomes to evaluate product and marketing performance. The exact goal configuration depends on the event-tracking options available in your Trfyx workspace.Choose a useful goal
A strong goal definition is specific, observable, and connected to an outcome you care about.
Avoid ambiguous goals such as “engaged user” unless your team has defined exactly what engagement means.
Configure and validate a goal
1
Agree on the business definition
Decide what counts as success, what should not count, and whether the goal is a one-time action or can occur multiple times.
2
Choose the event or supported tracking method
In Trfyx, configure the goal using the event or goal setup supported by your project. Follow the product’s current setup guidance rather than guessing event names or payload formats.
3
Trigger the intended action
Use a test account to complete the full workflow. Confirm the event occurs at the right point, only after the outcome is real.
4
Check counts and duplication
Verify that one successful action creates the expected number of recorded conversions. Check refreshes, retries, redirects, and repeated submissions for accidental duplicates.
5
Use the goal in analysis
Analyze conversion over time and across relevant audiences. Combine it with funnels, user journeys, or revenue attribution depending on the question.
Goal quality checklist
- The goal has a clear business definition.
- It fires at the point the outcome is actually completed.
- Its event name and properties are consistent across environments.
- The implementation avoids accidental duplicate conversions.
- Test events and production events are distinguishable.
- The team understands the denominator when interpreting a conversion rate.